Services

    • Establishing a customer satisfaction, NPS, or other feedback tracking program. If you aren't sure, I'll help you choose which one is right for your business.

    • Creating and launching an online community. If you want to gather feedback frequently, I can help you establish an insights community to conduct research whenever you need it.

    • Interviews, focus groups, and user testing. If you want to conduct any qualitative or usability research but aren't sure how to go about it, I can help.

  • Let me be your research department.

    • Ad-hoc research projects: I can help you distill your business questions into research objectives, write an RFP, and conduct the research or connect you with research agencies who can help. If we use an agency, I'll act as your liaison throughout the project freeing you up to focus on your day to day work.

    • Sometimes non-researchers are tasked with research functions. If you need another set of eyes on an RFP, survey, discussion guide, report, or other research related document I can be an objective reviewer to help perfect your final product.

    • Creating newsletters, dashboards, share-sites, and ideas for in-office activations that allow new research to be shared throughout your company.

    • Reviewing previous work to compile overarching themes and patterns.

The Details

Development phase

  • Crafting a research or customer listening plan

  • RFP writing or reviewing

  • Connecting you with, evaluating, obtaining bids, and meeting with any agencies/vendors

Research project

  • Survey/questionnaire or discussion guide drafting and reviewing

  • Survey/questionnaire programming or testing

  • Observing focus groups, interviews, or usability sessions

  • Data analysis and/or report writing, review, synthesis or compilation

Community Creation

  • Evaluating, RFP writing, and obtaining bids for community platforms

  • Creating your custom branded community

  • Communication templates and launching your community to customers

  • Establishing an ongoing activity and engagement calendar

Research and Knowledge Sharing

  • Creating newsletters, activation ideas, or other items for internal knowledge sharing

  • Creating internal dashboards for tracking key metrics

  • Reviewing past work to highlight themes or overarching storylines

OUR SERVICES

Simple and straightforward research support.

Initial consultation

60 min session

We'll discuss your business, your research and insights goals, and any initiatives you already have in place.

You’ll leave with an understanding of how we’ll approach your goals and loosely what would be required to complete the effort. Detailed steps will be included in your research plan. (Please see “What’s included” below.) There’s no obligation if you decide not to move forward.

  • While we will brainstorm and discuss ideas in this sessions, the real work happens after this consultation when I'll build your research plan, put together options for execution, and provide a timeline with milestones. If we are using any outside agencies or services, I will either provide you those contacts or make an introduction depending on the need.

Research project

Please inquire

Once we’ve kicked off your project, book a session any time you need me for support on DIY projects.

Research department

Billed hourly

For ongoing engagement, please inquire.

    • Research plan development

    • RFP writing, obtaining bids, evaluating and meeting with any agencies/vendors on your behalf.

    • Survey/questionnaire drafts, discussion guides, reviewing, programming or testing.

    • Observing focus groups, interviews, and usability sessions. Please note travel is not included and any required travel will be billed at-cost separately.

    • Analysis or report writing, review, synthesis and compilation.

    • Creating newsletters, dashboards, activation ideas, or other items for internal knowledge sharing.